|Official Posters 1964
In February 1961, the first official poster
was published - the first of a series of four. These four official posters
which were to be seen widely throughout the world were:
No. 1 "The Rising Sund and the
No. 2 "The Start of Sprinters
No. 3 "A Butterfly-Swimmer" and
No. 4 "An Olympic Torch Runner."
All four were designed by Mr. Yusaku Kamekura,
and for No.`2 onwards, he had the cooperation of Messrs. Osamu Hayasaki
and Jo Murakoshi as staff photographers.
All these posters were in multi-colored photogravure,
a distinct technical accomplishment for Japan`s printing industry, the
quality of printing was the subject of favourable comments both at home
and abroad, and the posters themselves received a number of prizes for
their excellence, including the Milan Poster Design Award.
The first poster with its striking design
from Japan`s National flag, to some extent served to renew the appreciation
of the Rising Sun`s dynamic simplicity. Some 100,000 copies of this poster
were printed and sistributed before the Games.
The second official poster was modeled with
the cooperation both of athletes of the American Forces stationed at the
Tachikawa Air Base in Japan and of Japanese amateur athletes. The photo
was taken on one wintry night in February, 1962, at the National Stadium.
Ninety thousand copies of this poster were distributed.
The first photos for the third official poster
were taken at the Tokyo Metropolitan Indoor Swimming Pool in February,
1962, with swimmer Furukawa and other Japanese free-style, backstroke and
butterfly swimmers, and also Mr. W. Yorzyk (USA) who was 1956 Butterfly
Gold Medalist at Melbourne, acting as models. None of these photos, however,
were accepted, and later a butterfly trio of Waseda University, Izutsu,
Yoshimuta and Iwamoto were called in to cooperate, and a picture modeled
by Koji Iwamoto was selected for the poster. Some 70,000 of these posters
had been distributed by the opening of the Games.
The final official poster was made at the
beginning of 1964 and 50,000 copies were distributed. The Olympic Torch
Runner selected to adorn this last of the poster series was athlete Tanaka
of the Juntendo University track and field team.
In Japan, these posters were distributed to
all local government offices, Amateur Sports Associations, public buildings,
news media, airlines, prominent trading companies, tourist agencies, business
firms and banks, etc, The overseas distribution included the International
Olympic Committee, National Olympic Committees, International Sports Federations,
and Japan`s Embassies and Legations in the various countries. These posters
were responsible for accentuating the Olympic mood which prevailed both
at home and abroad.
(Source document: Official
Report 1964, Vol. 1, page 353)