|Olympic Poster 1936:
The first important task was the designing
of an official publicity poster for the Games, and as early as June, 1934
a competition was announced by the Publicity Committee for the Eleventh
Olympic Games, 49 outstanding German graphic artists enrolling, out of
which 44 submitted 59 posters. The result, however, was unsatisfactory.
The threefold object, that of indicating the importance of the Olympic
Games, calling attention to Berlin as the host city and of publicizing
the Games in an effective and internationally understandable manner, was
not achieved. In view of the regulation of the Reich Chamber of Culture
to the effect that prizes offered in a competition must be awarded regardless
of whether or not the results are satisfactory, the five best designs were
duly selected and the artists rewarded.
The first prize was awarded to the Dresden
artist, Willy Petzold, whose design, an antique bronze head bearing a wreath
of victory, was inadequate for the official Olympic poster although it
appeared to be suitable for publicizing the Olympic Art Exhibition and
was later used for this purpose. The Publicity Committee, which was responsible
for advertising the Games, then assumed active charge of the selection
of an official poster and engaged a series of artists for this purpose.
From the designs submitted, that of the Berlin painter and graphic artist,
Würbel, was finally selected. His poster revealed the quadriga of
the Brandenburg Gate as the landmark of the host city, Berlin, and behind
this the shadowy figure of a wreathed victor with his arm raised in the
Olympic greeting, this symbolizing Olympic sport. The five rings were also
included in the background and the words, "Berlin 1936, Olympic Games,
1st-16th August," were inscribed in the capitals of the Brandenburg Gate.
The latter was blue-grey and the inscription the same colour except in
a lighter tone. The figure of the victor was portrayed in olive-green against
a grey and rose background and the five Olympic rings were given their
original colours of blue, yellow, black, green and red. The poster was
distributed to and displayed in every country of the world and was issued
in all of the important languages.
( Source document: Official
Report 1936, page 124)