| Advertising
The poster naturally plays an important role in propaganda surrounding
the Games. Of the 150 projects submitted, the French Olympic Committee
selected two: one by Mr. Jean Droit and the other by Mr. Orsi; 10,000 copies
of each were printed in double Colombier format, or 0.80 cm x 1.20 cm.
Of these 20,000 posters, 12,000 were sent abroad and distributed with
the help of the National Olympic Committees, Sporting Federations and Olympic
Associations, etc... In France, the posters were distributed by sporting
establishments, theater and travel agencies, etc.
Below, for information, is the breakdown of the posters distributed:
National Olympic Committees.....................................................................1,500
National Federations...................................................................................2,000
Miscellaneous Sporting Committees ..........................................................1,500
Newspapers .................................................................................................200
Stadiums........................................................................................................500
Ministers and Embassies in Paris.....................................................................500
Prefectures, sub-prefectures and main city halls in France.............................2,000
Ship companies...........................................................................................1,000
Banks.........................................................................................................1,000
Accredited Agencies...................................................................................2,000
Tourist Bureaus..............................................................................................500
Circles and Clubs...........................................................................................100
Schools..........................................................................................................300
Hotels, cafés and restaurants.......................................................................1,000
Theaters, cinemas, circuses.............................................................................500
French Embassies abroad...............................................................................500
The Propaganda Bureau distributed.............................................................1,530
Posters sold in France.................................................................................4,500
( Source document: Official
Report 1924, page 64 - only in french language-) |