|Concept of the pictograms and their use:
Pictograms have been part of Olympic design
programs since they were first introduced at the 1964 Tokyo Games. The
stylized figures easily communicate information to visitors and participants
who have diverse language and cultural backgrounds.
New pictograms were disigned for Mexico in
1968, Munich in 1972 and Moscow in 1980.
Montreal chose the use the Munich pictograms.
The LAOOC first inquired about the purchase rights of the pictograms used
at Munich and later Montreal, but found the price to be higher than the
costs of commissioning new pictograms and chose instead to sponsor a competition.