In the beginning of 2001, an international design tender was announced
for the creation of the mascot. A total of 196 companies and individual
designers from around the world responded to the mascot tender: 127 entries
eventually qualified providing the Evaluation Committee a wide variety
of proposals. The winning proposal was submitted by the Greek design agency
Paragraph Design Ltd. and the creator was S. Gogos.
Athena and Phevos were presented to the public on 4 April 2002 and made
an impact from the very beginning. Athena and Phevos were two children,
a sister and a brother, related to ancient Greece. The source of their
inspiration was an ancient Greek doll from the 7th century BC. The bell-shaped
terracotta doll has movable limbs and is dressed in a tunic. In ancient
times, these dolls were known as "daidala". Their names were inspired by
two Olympian Gods: Athena, goddess of wisdom and patron of the city of
Athens. Phevos, the Olympian god of light and music, known as Apollo.
Athena and Phevos quickly became part of Greek everyday life and impressed
everyone with their presence during the Games. Different poses were created
to show them engaging in carefree, spontaneous play, reminding us all that
participation is worth more than victory. While playing, they did not miss
a single Olympic Sport. They explored every discipline with playfulness
and team spirit. With a wide smile on their face, Athena and Phevos never
ceased to find new ways to meet heir challenges. The two children symbolised
the Olympic ideal, noble competition and equality, through creativity and
sports. They reminded everyone that humanity is, and will always remain,
at he centre of the Olympic Games.
The mascots were very important for the success of the Licensing programme.
Flexibility and variety became a key consideration for the licensing applications.
A special typeface was created and a procedure was set in place so that
licensees were able to work with the mascots creator under the direction
and supersision of the Organising Committee. Sponsors also benefited from
these provisions and had the opportunity to incorporate Athena and Phevos
in their corporate or product communication.
More than 100 poses were created until the end of the Games to accommodate
the needs for design applications using Athena and Phevos.
Source document: Official
Report 2004, Vol. 1, page 320
© ATHOC, Copyright ATHENS 2004, ORGANISING COMMITTEE
FOR THE GAMES